HOLLY ARMSTRONG.

FASHION COPYWRITER

Hey, I’m Holly, a freelance fashion copywriter with over 8 years’ experience helping global brands connect with the right customers through sharp, engaging copy. With an agency background and specialist SEO copywriting expertise, I’ve helped major brands like UGG, H&M and Urban Outfitters to refine their tone of voice, increase conversions and build long-term brand affinity. I’m passionate about storytelling and thrive on crafting sharp copy that inspires and connects with an audience. If you’re looking for a writer to take your brand’s copy to the next level, let’s chat.