I worked as the SEO Content Manager for H&M between early 2021-late 2023, producing engaging copy for the purposes of SEO, as well as long-form content for the magazine and body copy for thousands of product listing pages across the site.
I have written both short-form marketing copy and longer-form content for their women’s, men’s, kids’, home and beauty departments, ensuring a coherent and consistent tone of voice across all brand messaging, while engaging customers to click-through and purchase products.
- Most-viewed magazine article on the H&M site in 2021, driving over 1.6 million visitors to the site
- Generated over £100k in click-through revenue through product features and internal links
Alongside this, my work for H&M has involved crafting high-quality, unique and engaging copy for search engine listings (meta data), as well as body copy for product listing pages on their UK, US and Canadian sites. Examples shown below.
FREELANCE fashion copywriter 