My work for H&M includes crafting meta data and body copy for each of the pages on site. See examples below:
The Media Moment
Springboard – 2019-20
During my time working for Springboard as a Marketing Executive, I was responsible for all digital and written communications from both The Springboard Charity & Springboard UK for both B2B and B2C audiences. This included the following:
- Managing and curating nine different social media business accounts and optimising the company’s social media network and industry engagement.
- Writing a bimonthly newsletter as well as other regular e-marketing content using Mailchimp.
- Copywriting – web pages, news, technical documents and blogs.
- Conducting interviews with a number of subjects including beneficiaries of the charity, business partners, schools and organisations.
- Creating powerful and emotive success stories of the charity’s beneficiaries to be used in future marketing materials.
- Working with Springboard’s graphic designer to produce dynamic and engaging content for event brochures, flyers, social media banners and other materials.
- Producing and distributing press releases as well as extensive marketing campaigns for the charity’s various events and programmes.
- Writing speeches and scripts for high profile speakers at events.
Examples of work:
Press releases / blog posts