“During peak time, Holly was a great support as our Freelance SEO Copy Consultant. Offering new ways of working and creating detailed briefs, her unique expertise in SEO created a lasting impact and highlighted key areas where we can improve our long-form site copy and editorial content. Her super friendly approach and organised skillset made her a dream to work with. I couldn’t recommend working with Holly more!”
Maisey Brown, Senior Brand Copywriter at Urban Outfitters
“Holly is a joy to work with! Collaborative, receptive, and quick to understand exactly what’s needed. She captures the UGG tone of voice effortlessly and has a real talent for making even the simplest copy engaging for our consumers. Her work is consistently high-quality, with a strong grasp of the fashion industry that shows in every project. Since briefing her on a new approach to T.O.V., she’s delivered above and beyond, earning fantastic company-wide feedback and driving successful results.”
Paige Armstrong, Brand Marketing Specialist at UGG
“Holly jumped straight into a complex project and hit the ground running. Her thoroughness and competence made me feel at ease, and she delivered on schedule with copy that was perfectly on brief.”
Florence Wells, Senior Brand Marketing Manager at Fitflop
“Holly is a pleasure to work with! Flexible, reliable and adaptive. She adopted our TOV with ease after just a few weeks working together. She is open to both giving and receiving feedback, which results in a really productive working dynamic. Wholeheartedly recommend!“
Izzy Smith, Brand Marketing Coordinator at UGG

“Holly has made significant contributions to our SEO initiatives at H&M. Her SEO copywriting proficiency has consistently yielded commendable results, coupled with a keen grasp of fashion and customer-focused writing. Working with her is not only productive but also a genuinely enjoyable experience as she brings a positive collaborative spirit to the table. Those who have the opportunity to collaborate with Holly will appreciate her expertise and amiable approach.“
Filip Unevik, Head of SEO at H&M

“Working with Holly has been truly rewarding. I appreciate her dedication and consistent delivery of exceptional work. Holly’s swift adaptation to changing guidelines highlights her outstanding professionalism. Her open approach to feedback and prompt integration of suggestions showcase a strong commitment to excellence.”
Alice Larsson, SEO Specialist at H&M

“Holly has always been fantastic to work with! Not only is her work both excellent and engaging, she never misses a deadline, and has always been a delight to work with – I would recommend her to anyone looking to add some sparkle (and SEO optimisation) to their copy needs.”
Ian Macfarlane – Head of Search Experience (SEO), Digitas UK
“Working with Holly has been an absolute pleasure. Her dedication and commitment to her work are truly commendable, and she has a great eye for detail. Holly consistently delivers stellar results, and her meticulous approach ensures that every project is executed with precision. Holly’s contributions have undoubtedly enriched our team and the quality of our work.”
Euan Taylor, SEO Senior Media Manager, Digitas

“Working with Holly was an absolute pleasure. She was extremely professional, communicated well, and delivered top quality work. On numerous occasions, she would check in to see how to improve any content she had written or to bring new ideas and perspectives to the table. I would highly recommend Holly to anyone looking for a content manager or writer.”
Nana B. Nyantekyi, Co-founder at Spiny.ai
“It was an absolute dream working with Holly, who is an undeniable asset. Her copywriting skills were exceptional, as well as her attention to detail, and would always take on feedback positively and effectively. Holly is organised, a quick learner and never misses a deadline, as well as always being quick to respond to last minute requests and changes. She is also such a wonderful person, super friendly and approachable, yet always professional. I look forward to the next time we work together.“
Natalie Clark, Creative Strategy Lead at Freeda Media
“Holly is an absolute pleasure to work with and her writing skills, in particular, are fantastic. Holly is a good team player, who gets on with all of her colleagues and will support other teams, going above and beyond to get the work done. She is very well organised and is able to be reactive and take on urgent tasks, whilst continuing to manage an already demanding workload. Holly always strives to improve by actively seeking out new training and development opportunities and she takes feedback well.”
Amy-Jane Cahalane, Head of Marketing & Events, The Springboard Charity