FREELANCE fashion copywriter

My services

Looking for a fashion copywriter?

I have experience working with a variety of different fashion brands on their content strategy, from email marketing copy to other CRM copy, social media and long-form articles and blogs.

To ensure you reach your target audience, I can help you craft a tone of voice that sounds authentic and speaks to your ideal customer, and most importantly, converts them from browser to buyer. Engaging copy is crucial to telling the story of your brand, evoking emotions in your customers and ultimately driving sales.

“Holly is a pleasure to work with! Flexible, reliable and adaptive. She adopted our TOV with ease after just a few weeks working together. She is open to both giving and receiving feedback, which results in a really productive working dynamic. Wholeheartedly recommend!“

Izzy Smith, Brand Marketing Coordinator at UGG

I can help your business to attract new customers and clients by optimising your content strategy for the following:

  • E-commerce copy
  • Product descriptions
  • SEO-optimised website copy
  • Email & other CRM campaigns
  • Organic & paid social copy
  • Blogs & magazine articles
  • Press releases
  • Interviews
  • Case studies
  • Script-writing for audio/TV ads
  • In-store & retail window copy
  • Landing page
  • Brand toolkit copy
  • Non-email CRM copy
  • SMS marketing
  • Guided selling web copy
  • Product names
  • Localisation for UK/US/CA audience

Prices start at £200

Consulting services

I’m primarily a fashion copywriter, however I’ve also worked with a variety of non-fashion clients. I’ve had 3 years’ agency experience, and am now able to provide the full agency service on a smaller scale, providing not only high-quality copy and content writing services but also content marketing consulting to brands looking to grow and expand their business. This can include:

  • Content auditing
  • SEO content strategy including keyword research, competitor analysis, long-form content and optimisation of existing content
  • UX content review and optimisation
  • Content gap analysis
  • Competitor analysis
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